Retailer Enhances Operations with Cradlepoint’s 5G Wireless Solutions

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Cradlepoint 5G Adapters Provide Failover Solutions In The Event of WAN Outage


Yet another major retailer has adopted Cradlepoint's NetCloud with 5G wireless edge solutions as part of its technology-driven transformation strategies. This Australian company's initiative aims to establish Wireless WAN services for all of the brand’s stores and new distribution centers while providing out-of-band access to critical store infrastructure.

The company operates over 1,700 retail outlets across Australia and handles more than 21 million transactions weekly, sourcing products from numerous farmers and suppliers.

5G Adapters for Retail and Logistics

To ensure uninterrupted operations - especially in the event of WAN outages - the company requires a reliable failover solution and has been modernizing its supply chain through the development of two automated distribution centers in collaboration with a global logistics automation company.

In cases where the retailer loses its wired WAN services, Cradlepoint's 5G technology steps in to ensure stable connectivity for all store functions, including point-of-sale systems, loyalty programs, inventory management, and behind-the-scenes operations. The organization has implemented Cradlepoint's W1850 and W2005 5G Adapters in its supermarkets and distribution centers, selecting Cradlepoint for its exceptional performance and simplified management through Cradlepoint NetCloud Management. Cradlepoint's out-of-band management capabilities grant the IT team the ability to remotely access and troubleshoot problematic store routers without the need for on-site IT personnel.

The General Manager of Technology Services and Commercial with the company emphasized the benefits of Cradlepoint's 5G solutions, such as fast connectivity, centralized management, agility, and out-of-band access. These features ensure uninterrupted service delivery to customers, with constant monitoring of backup links that optimizes maintenance efforts for technical teams.


Cradlepoint 5G W1850 W2005 and W1855 Wideband Adapters

According to her, "The Cradlepoint solution is an integral part of our success in meeting our digital transformation objectives."

Additionally, the Senior Vice President Asia Pacific at Cradlepoint emphasized the importance of reliable and agile network connectivity in modern retail operations. He highlighted how Cradlepoint's NetCloud Service harnesses the power of 4G and 5G to connect everything within stores, enhance the customer experience, maintain competitiveness, and serve as a dependable safety net for retailers during outages.


Cradlepoint W1850 and W2005 5G Adapters


Cradlepoint's 5G wideband adapters offer best-in-class Wireless WAN connectivity. These specialized adapters come bundled with a subscription to the NetCloud Service for 5G/LTE Branch Adapter, ensuring simplified configuration and ongoing access to cloud-based updates for modem and router software features. Together they offer a comprehensive solution to ensure secure, efficient, and always-available Wireless WAN connectivity for critical business operations.

  • Integrated 5G Tools: Cradlepoint's NetCloud Platform incorporates 5G tools and value verification, ensuring that you have the most advanced resources at your disposal.
  • Effortless Installation: A mobile, wizard-based installation application simplifies the setup process, making it easy to acquire and optimize your signal for seamless connectivity.
  • Dual Connectivity: Enjoy the benefits of simultaneous 5G and LTE network connections, enhancing reliability and redundancy.
  • Captive Modem Mode: This feature allows for singular router or adapter control and management, streamlining your network operations.
  • Advanced Wireless Analytics: Take advantage of deep wireless analytics enhanced by machine learning, providing insights to optimize network performance.
  • Carrier-Class Connectivity: Benefit from carrier-class connectivity with multiple levels of testing and recovery, ensuring that your network remains robust and reliable.
  • Adaptability: These adapters are adaptable to various networking and SD-WAN environments, making them suitable for a wide range of applications.
  • Zero-Touch Deployment: Experience hassle-free deployment with zero-touch activation, enabling day-one broadband connectivity without the need for on-site IT staff.
  • Remote Management: Access an advanced Remote Management suite, allowing you to oversee and control your network operations from anywhere efficiently.

NetCloud for Branch


NetCloud for Branch 5G/LTE Adapter is designed to keep organizations seamlessly connected via cellular networks, providing swift failover capabilities when required. This comprehensive service includes:

  • NetCloud Manager: This cloud-based platform allows organizations to have centralized control over their LTE and 5G Wireless WANs, ensuring efficient management and monitoring.
  • 24x7 Enterprise Support: With around-the-clock support, businesses can rely on assistance when they need it, enhancing the reliability of their network operations.
  • Limited Lifetime Warranty: The inclusion of a limited lifetime warranty provides added peace of mind, assuring the durability and performance of the equipment.
  • On-Demand Training: Through Cradlepoint University, users can access training resources when required, ensuring they have the necessary knowledge and skills to make the most of their Cradlepoint 5G wideband adapters.

About USAT


USAT specializes in designing and deploying fixed and mobile wireless data connectivity solutions for retail outlets and distribution facilities of all sizes — complete with implementation, training, proof of concept (POC), system auditing, and on-site RF surveying services with optional engineering maintenance contracts.


Our team not only helps you select, provision, and activate devices, we make sure they work in practical applications and real-life situations.

As an Elite 5G Certified Cradlepoint Resale Partner, USAT is uniquely equipped to provide secure cellular communications solutions for retailers and distributors across the USA. With our extensive catalog of world-class routers, gateways, and software designed for remote monitoring and management in even the harshest environments — you can count on us to get and keep you connected.

Better connectivity translates to less manual equipment maintenance, reduced downtime, and an overall increase in your operational ROI. Contact the experts at USAT to learn how our wireless networking solutions can help meet your organization's exacting needs.

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